ICP & target account lists
Data-driven ideal customer profiles and tiered account lists aligned with sales.
B2B Lead Generation & ABM
Reach the accounts that matter most
For IT services and enterprise software, a handful of the right accounts can transform revenue. We combine account-based marketing, outbound and intent signals to open doors in your ideal customer profile.
What’s included Everything you need,
Everything you need,
nothing you don’t
Multi-channel outreach
Coordinated LinkedIn, email and ad sequences tailored by persona.
Account-based advertising
Ads that reach buying committees at named accounts across the web.
Personalised content & landing pages
Account- and industry-specific assets that show you’ve done your homework.
Intent data & enrichment
Signals that reveal which accounts are researching your category right now.
Sales & marketing alignment
Shared dashboards, SLAs and weekly pipeline reviews.
Outcomes
What you can expect
- Meetings with decision-makers at target accounts
- Higher win rates and deal sizes
- Shorter sales cycles
- Tight sales and marketing alignment
Our toolkit
Tools & platforms
We work inside the platforms your team already knows, or recommend the right ones for your stage.
LinkedIn Sales NavigatorApolloZoomInfoHubSpotSalesforceClay
How we deliver
From first call to compounding growth
- 01
Discover
Deep-dive into your product, buyers, competitors and current performance through stakeholder interviews and audits.
- 02
Strategize
Turn insights into a prioritised, channel-by-channel roadmap with clear goals, KPIs and timelines.
- 03
Execute
Our specialists launch campaigns, content and builds in focused sprints, with quality checks at every step.
- 04
Measure
Transparent dashboards connect marketing activity to pipeline and revenue, reviewed with you on a fixed cadence.
- 05
Scale
Double down on what works, retire what doesn’t, and expand into new channels and segments with confidence.
FAQ
B2B Lead Generation & ABM questions
Is ABM only for large enterprises?
No. ABM works well for any company with a defined ICP. We scale the programme to your team and goals.
How is outreach compliant?
We follow applicable laws and platform policies, including India’s DPDP Act and GDPR where relevant, and always provide opt-outs.
Who books the meetings?
We generate and qualify opportunities with your team; handoff rules are agreed upfront.
Explore related services
Let’s talk growth
Let’s plan your b2b lead generation & abm strategy
Tell us about your product, your market and your goals. We’ll come back with a clear, honest plan, no jargon, no obligation.