Google Ads (Search, PMax, YouTube)
High-intent search structures, negative keyword hygiene and creative testing that lower cost per qualified lead.
Performance Marketing
Paid media that is accountable to pipeline
We plan, launch and optimise paid campaigns for IT services, SaaS and deep-tech brands with long sales cycles. Every rupee is tracked from impression to opportunity, so you always know what is working.
What’s included Everything you need,
Everything you need,
nothing you don’t
LinkedIn Ads for B2B
Job-title, company and account targeting with lead-gen forms, document ads and thought-leader ads.
Meta & retargeting
Full-funnel remarketing that keeps your brand in front of researchers across their buying journey.
Landing pages & CRO
Fast, message-matched landing pages with continuous A/B testing to lift conversion rate.
Conversion & offline tracking
Server-side tracking and CRM sync so platforms optimise toward SQLs and revenue, not form fills.
Weekly optimisation & reporting
Clear dashboards and a weekly cadence: what we changed, why, and what we will test next.
Outcomes
What you can expect
- Lower cost per marketing-qualified lead
- Better lead quality, validated by sales
- Predictable, scalable pipeline
- Full transparency on spend and returns
Our toolkit
Tools & platforms
We work inside the platforms your team already knows, or recommend the right ones for your stage.
Google AdsLinkedIn Campaign ManagerMeta AdsGTMHubSpotLooker Studio
How we deliver
From first call to compounding growth
- 01
Discover
Deep-dive into your product, buyers, competitors and current performance through stakeholder interviews and audits.
- 02
Strategize
Turn insights into a prioritised, channel-by-channel roadmap with clear goals, KPIs and timelines.
- 03
Execute
Our specialists launch campaigns, content and builds in focused sprints, with quality checks at every step.
- 04
Measure
Transparent dashboards connect marketing activity to pipeline and revenue, reviewed with you on a fixed cadence.
- 05
Scale
Double down on what works, retire what doesn’t, and expand into new channels and segments with confidence.
FAQ
Performance Marketing questions
Which channels work best for IT and SaaS companies?
It depends on deal size and audience. Google Search captures existing demand, LinkedIn builds and targets named accounts, and retargeting on Meta/YouTube shortens the cycle. We start with a channel plan based on your funnel.
How do you measure lead quality?
We connect ad platforms to your CRM so campaigns optimise against SQLs and opportunities, with regular reviews alongside your sales team.
Do you manage the creative too?
Yes. Copy, static and video ads, and landing pages are handled in-house by our creative team.
Explore related services
Let’s talk growth
Let’s plan your performance marketing strategy
Tell us about your product, your market and your goals. We’ll come back with a clear, honest plan, no jargon, no obligation.