Putting a face on a data company through founder-led LinkedIn
A founder voice programme and employee advocacy that turned LinkedIn into an inbound channel.
- Client profile
- Data engineering and analytics consultancy, 80 employees, founder-led
- Region
- India and the UK
- Timeline
- 6-month programme
Where they started
Data leaders buy from people they trust, and the consultancy’s founders were exactly the experts a prospect would want to hear from. They simply were not visible, and the company page alone had little reach.
The founders were busy, wary of sounding promotional, and doubtful that LinkedIn could be a source of real business.
What we did
- 01
Find the point of view
Held interviews with the founders to capture opinions, war stories and contrarian views on data strategy that clients would find genuinely useful.
- 02
Ghost-write with authenticity
Wrote posts in each founder’s own voice from a 30-minute weekly call, mixing practical lessons, client-safe stories and clear takes on industry news.
- 03
Activate the team
Coached engineers and consultants to share their work, and provided simple templates and recognition so participation stayed voluntary and genuine.
- 04
Convert attention to conversations
Set up a thoughtful follow-up process for comments and messages, with a clear path to a short, no-pressure discovery chat.
What success looks like
- Founders recognised as credible voices in data and analytics
- A steady flow of inbound conversations from relevant roles
- An engaged team that amplifies the company’s expertise
- A reusable content bank that sales can send to prospects
Numbers you can check
- Profile views and followers filtered to target job titles using LinkedIn analytics
- Inbound conversations logged in the CRM only when the contact fits the ideal customer profile
- Reach and engagement reviewed monthly, with pipeline reviewed quarterly given the longer sales cycle
Want a plan like this for your own company?
Share your product, your market and your numbers. We’ll come back with a baseline, a target and an honest view of how we’d reach it.