Becoming the name enterprise buyers already trust
Technical content, case studies and digital PR that put an IT services firm in front of buying committees.
- Client profile
- Mid-sized IT services and consulting firm, 600 employees, strong in cloud migration
- Region
- India, UK and the US
- Timeline
- 9-month programme
- Services
- SEOContent Marketing
Where they started
The firm had delivered large cloud migrations for recognisable clients but barely mentioned any of it online. Its service pages read like every other IT vendor’s, and procurement teams researching shortlists simply did not find it.
Leadership wanted to win larger, multi-year engagements, which meant being visible to CIOs and architects long before an RFP was written.
What we did
- 01
Map the buying committee
Interviewed the sales and delivery leads to document who evaluates a cloud migration, what each person worries about and which searches they run.
- 02
Build topical authority
Created pillar pages and supporting articles on migration strategy, cost, risk and compliance, each reviewed by a practising architect for accuracy.
- 03
Turn delivery into proof
Converted completed projects into approved, anonymised case studies with architecture diagrams and clear before-and-after outcomes.
- 04
Earn authority beyond the site
Placed expert commentary and original data in tech publications and partner ecosystems to earn editorial links and mentions.
What success looks like
- Ownership of the “problem-aware” searches that start enterprise evaluations
- A library of proof assets the sales team uses in every pitch
- A growing base of editorial links from credible technology sources
- Inbound enquiries from companies the firm had previously had to chase
Numbers you can check
- Organic visibility tracked as share of voice across a fixed list of 60 core and commercial topics
- Enterprise enquiries counted when company size and role match the agreed ideal customer profile
- Links tracked in Ahrefs and reviewed manually for relevance and editorial quality
Want a plan like this for your own company?
Share your product, your market and your numbers. We’ll come back with a baseline, a target and an honest view of how we’d reach it.